Globalization and the Chinese Retailing Revolution. by Yong Zhen PDF

By Yong Zhen

ISBN-10: 1843342790

ISBN-13: 9781843342793

Chinese language retailing serves 1.3 billion shoppers and is constructing with excessive monetary progress premiums. This specified reference examines the subsequent matters: the revolution taking place in chinese language retailing; the evolution of the opening-up coverage of chinese language retailing; the good possibilities caused by way of the dramatic swap within the chinese language retail relatively by means of China's access to the area alternate business enterprise (WTO); tips to reach the chinese language retail marketplace; profitable types and methods for either chinese language shops and multinational outlets in China. The e-book additionally discusses the deep effect of China's access to the WTO at the chinese language retail and the strategic significance of the in China's transitional economy.

  • The first publication to systematically learn the chinese language retail and is written through a person who's from the interior of chinese language retailing and who is familiar with western retailing well
  • Includes many case experiences of firm save operations in China and necessary feedback for fulfillment in China
  • Wal-Mart's company version, internationalization and operations in rising marketplace, relatively in China

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Extra info for Globalization and the Chinese Retailing Revolution. Competing in the World's Largest Emerging Market

Sample text

3 The Western European market: Germany and the UK Before Wal-Mart entered Western Europe, the retail market there had matured. Germany, the UK and France took nearly 70 per cent of the European retail market share. The mature market was full of strong home-based competitors, such as Metro, Tesco and Carrefour, which had developed similar retail strategies to Wal-Mart’s. Some European retailers, such as Ahold, Safeway and Sainsbury’s, had operated in the USA for years; they knew Wal-Mart and the American retail market better than Wal-Mart knew them and the European market.

That “In Sam’s, we trust” has become a slogan from mouths to mouths. The strong brand name is a particularly important advantage in its internationalization. CSA based on America: Wal-Mart’s strong CSAs mainly include: (1) Good economic environment. The sustainable growth of the American economy contributed to residents’ income and spending and benefited Wal-Mart’s business. (2) Rich human resources in management and technology. Without enough qualified managers and employees, Wal-Mart would not have been able to successfully develop 3,856 American stores by the end of the fiscal year 2006.

For example, the Sundown Rule states that the employees should strive to answer customers’ requests by sundown on the day they receive them. ” Each associate wears a badge saying: “Our people make a difference”; and besides name, there is no title for him or her, which creates an open environment free from class distinction. They are encouraged to propose suggestions and advice for improving management. Actually, the nature of the corporate culture is a kind of incentive mechanism motivating all associates to devote themselves to putting the values of the corporate culture into their daily practices.

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Globalization and the Chinese Retailing Revolution. Competing in the World's Largest Emerging Market by Yong Zhen


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