Read e-book online Getting Your Way Every Day: Mastering the Lost Art of Pure PDF

By Alan Axelrod

ISBN-10: 0814473350

ISBN-13: 9780814473351

Aristotle hardly ever misplaced a controversy. Neither did Plator or Socrates. those well-known thinkers depended on the paintings of classical rhetoric - natural persuasion at its most sensible - to argue, convince, and win, at any time when. "Getting Your manner each day" updates this robust self-discipline, exhibiting glossy readers the way to use them in any enterprise or social state of affairs. Revealing sensible strategies for construction efficient and ecocnomic rapport, and remodeling arguments from shouting fits into optimistic discussions, the e-book is an enlightening and available consultant for a person who desires to get what they wish, extra frequently.

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Extra resources for Getting Your Way Every Day: Mastering the Lost Art of Pure Persuasion

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When Jane Hawthorne stayed on the phone with ABC Shipping for six hours last Wednesday, working to overcome a software roadblock without compromising vital security, working that problem until it was 100 percent solved— that is what I mean by customer service. When you tackle a customer’s problem, you own that problem. ’’ Move from the Familiar to the Strange Teachers have long organized the contents of their courses by beginning with a familiar subject before introducing students to material of an increasingly unfamiliar or novel nature.

Sometimes, however, it is desirable to depart from this order. If you are entering disputed territory in which the opposing view is the prevailing one (that is, it’s the view generally held by the audience or, at least, much more familiar to them), it is more persuasive to begin by presenting and refuting this position. The refutation complete, you then proceed to present and support your own alternative position or proposal. Wherever you insert the refutation, there are four ways to go about it.

Statistics can be extremely persuasive in any argument, because, like numbers, they seem manifestly objective and therefore wholly reliable. When you have good statistics, use them. Just be certain they are good and valid, and genuinely support your argument. Before you use statistics in an argument, be aware of their cardinal limitation. Provided that statistical information has been carefully and legitimately compiled, the resulting numbers do confirm certain facts; however, they do not necessarily support inferences made on the basis of those facts.

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Getting Your Way Every Day: Mastering the Lost Art of Pure Persuasion by Alan Axelrod


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