By Donald P. Green, Alan S. Gerber
The first variation of Get Out the Vote! broke floor through introducing a brand new medical method of the problem of voter mobilization and profoundly encouraged how campaigns function. during this improved and up to date version, the authors contain information from multiple hundred new reports, which shed new gentle at the cost-effectiveness and potency of varied crusade strategies, together with door-to-door canvassing, e mail, junk mail, and phone calls. new chapters specialize in the effectiveness of mass media campaigns and occasions akin to candidate boards and Election Day gala's. to be had in time for the center of the 2008 presidential crusade, this sensible advisor on voter mobilization is certain to be a tremendous source for experts, applicants, and grassroots organizations.
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Extra info for Get Out the Vote: How to Increase Voter Turnout (2nd Edition)
For these groups, mobilizing votes is understandably a higher priority than conducting research. Nevertheless, amid the time pressures of an impending election, these campaigns assigned a random portion of their target lists to a control group. Collaboration with actual campaigns has greatly enhanced our understanding of how various mobilization tactics work under a range of real-world conditions. Many things can go awry in the conduct of these experiments. If canvassers are allowed to choose which houses to visit, they may inadvertently administer the treatment to subjects in the control group.
Ideally, your list should be accurate in two Box 3-1. How to Get Lists In most jurisdictions, lists of registered voters are accessible to the public and generally are available from local registrars, county clerks, and secretaries of state. The costs of these lists vary wildly across jurisdictions. You may pay $5 or $500. Depending on your needs and resources, you may also want to hire a private list vendor or work with a political party or organization that maintains lists. Lists of registered voters always contain addresses and sometimes contain other information that could be useful to a canvassing effort such as voter history (whether an individual has voted in the last one, two, or more elections), party registration, sex, and birth date.
In the primary and general elections, groups associated with the California Votes Initiative conducted dozens of experiments with ethnic and religious groups targeting low-propensity voters. Valerie Frey and Santiago Suárez conducted a leafleting experiment to test whether providing polling place information boosts turnout. Allison Dale and Aaron Strauss conducted the first large-scale study examining the mobilizing effects of text messaging. Jason Barabas, Charles Barrilleaux, and Daniel Scheller conducted a pair of direct mail experiments designed to assess whether priming voters to think about ballot measures increases voter turnout.
Get Out the Vote: How to Increase Voter Turnout (2nd Edition) by Donald P. Green, Alan S. Gerber