By Diane von Furstenberg, Mary Gehlhar
Mary Gehlhar, writer, authority, and advisor to 1000's of designers, together with Zac Posen, Twinkle via Wenlan, Rebecca Taylor, and Cloak, offers readers behind-the-scenes insights and crucial company info on growing and maintaining a winning occupation as an self reliant fashion designer.
With suggestion from type luminaries together with Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and most sensible executives from Saks 5th street and Barneys long island, this totally up to date and revised version of The clothier Survival Guide addresses the newest tendencies in clothing and components, the latest designers, an up-to-date advent, and a brand new foreword by way of Diane von Furstenberg, fashion designer and President of the Council of style Designers of the US (CFDA).
The dressmaker Survival Guide presents the mandatory instruments to get a way line or label up and relocating on track, together with:
>How to create a practicable company plan
>Figuring out how much cash you wish, the place and the way to get it, and the way to make it final, together with the newest on inner most equity
>The most sensible resources for cloth and fabrics
>Navigating the pitfalls of construction either at domestic and abroad
>Marketing, branding, and getting the product into the shops and into the customer's closets
>Romancing the click, dressing celebrities, and artistic exposure techniques
>Producing a runway express that would get results