By Eric M. Fattor (auth.)
Movies, tv, and American tradition permeates even the main distant reaches of the globe in unparalleled degrees. What impact does the unfold of the yankee zeitgeist have on international perceptions of the U.S.? This e-book analyzes the advanced position leisure performs in international coverage - weighing its advantages and setbacks to nationwide pursuits abroad.
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Extra resources for American Empire and the Arsenal of Entertainment: Soft Power and Cultural Weaponization
As people gathered under the high roof of the Crystal Palace, the material abundance on display sent a message not just of British ingenuity, but also of British superiority. Local fairs and exhibitions were a common sight in the growing towns of Great Britain prior to 1846. Though popular as an attraction for local townspeople, the true intention of these exhibitions was to recruit apprentices and raise funds for still fledgling industries. 34 With the national economy completing a transition from agricultural production to industrial production, however, proponents of free trade and industrialization began demanding more national perspectives on industrial education and the cultivation of artistic taste among the aggregate population.
65 General Gordon’s reputation as an imperial warrior and hero was well known throughout the British public. 66 The success of this campaign brought much media attention and led to his being dubbed “Chinese Gordon” in the British press. 67 By all accounts, General Gordon was the type of imperial hero whose story would trigger an outpouring of popular support for the protection of British interests in Egypt and Sudan and reverse what were seen as the submissive policies of Gladstone. All that was left was for someone to present this narrative to the masses in an engaging and entertaining way—a job perfectly suited for W.
Indeed, much of the British colonial policy toward Egypt and Sudan during the later nineteenth century came about in large part due to tabloid newspapers arousing intense populist agitation that often compelled the British government to act in ways it would have otherwise not preferred. The other example, focusing on the outbreak of war in South Africa between 1899 and 1902, features not only the role of the tabloid press in whipping up a frenzy among the masses, but also the role of a newly politicized medium of entertainment—the music hall.
American Empire and the Arsenal of Entertainment: Soft Power and Cultural Weaponization by Eric M. Fattor (auth.)